Papa Johns is turning the tables on pizza eating for its new international marketing campaign, to launch the Crispy Parm Pizza.
For its latest innovative New Product Development, Papa Johns has added cheese to the only part of the pizza it’s missing from – the base – marking a whole new pizza frontier.
In the campaign’s new film, the crispy delight of Papa Johns new Crispy Parm Pizza is showcased. The details are shown as the camera lovingly zooms in on the mouth-watering pizza, teasing the viewer with its tantalizing toppings.
Achieved by a 180° camera rotation, the spotlight shifts to the base of the new Crispy Parm Pizza highlighting the golden, crispy Parmesan crust underneath, promising a delightful crunch with every bite.
Crispy Parm Pizza allows customers to add baked on parmesan to the whole bottom of the brand’s signature thin base – available on any pizza from the menu or on a create your own pizza.
The launch will be supported via multi-channel campaign, spanning social, content and PR activity.
Karim Chaanine, Chief Marketing Officer of Papa Johns in UAE says: “Crispy Parm Pizza marks a new frontier in Papa Johns pizza innovation, reached by adding cheese to the only part of the pizza where it hasn’t appeared before – the base. To mark this milestone moment, Papa Johns is quite literally turning the tables on our customers’ dining experience, to spotlight the crunchy texture and cheesy flavors of Crispy Parm Pizza.”
Crispy Parm Pizza is the latest dough innovation from Papa Johns, and demonstration of its Better Ingredients. Better Pizza. commitment to providing new choices, innovative products and recipes with quality at the core.
The new Crispy Parm Pizza is available for a limited time from 18th April priced from 69AED and available to order on PapaJohns.ae, through the Papa Johns app, or by calling 600 520 001
