For its latest innovative New Product Development, Papa Johns has added cheese to the only part of the pizza it’s missing from – the base – marking a whole new pizza frontier.

In the campaign’s new film, the crispy delight of Papa Johns new Crispy Parm Pizza is showcased. The details are shown as the camera lovingly zooms in on the mouth-watering pizza, teasing the viewer with its tantalizing toppings. 

Achieved by a 180° camera rotation, the spotlight shifts to the base of the new Crispy Parm Pizza highlighting the golden, crispy Parmesan crust underneath, promising a delightful crunch with every bite.

Crispy Parm Pizza allows customers to add baked on parmesan to the whole bottom of the brand’s signature thin base – available on any pizza from the menu or on a create your own pizza.

The launch will be supported via multi-channel campaign, spanning social, content and PR activity.

Karim Chaanine, Chief Marketing Officer of Papa Johns in UAE says: “Crispy Parm Pizza marks a new frontier in Papa Johns pizza innovation, reached by adding cheese to the only part of the pizza where it hasn’t appeared before – the base. To mark this milestone moment, Papa Johns is quite literally turning the tables on our customers’ dining experience, to spotlight the crunchy texture and cheesy flavors of Crispy Parm Pizza.”

Crispy Parm Pizza is the latest dough innovation from Papa Johns, and demonstration of its Better Ingredients. Better Pizza. commitment to providing new choices, innovative products and recipes with quality at the core.

The new Crispy Parm Pizza is available for a limited time from 18^th April priced from 69AED and available to order on PapaJohns.ae, through the Papa Johns app, or by calling 600 520 001

Cheese lovers will rejoice at flipping over a slice of Crispy Parm Pizza, where a golden-brown layer of crusted parmesan awaits.

The innovative new Crispy Parm Pizza features Papa Johns’ thin crust pizza base, baked entirely on top of parmesan. The Crispy Parm base can be paired with any Thin ‘n Crispy crust pizza on the menu.

Karim Chaanine, Chief Marketing Officer of Papa Johns in UAE comments: “Great pizza starts with great dough, that’s been our starting point for every single pizza since 1984. To elevate a hero component of Papa Johns in 2024, we’ve developed an exclusive recipe that makes our dough base even tastier. The crunchy texture and cheesy flavors of a baked-on layer of parmesan means pizza fans can now enjoy a totally unique Papa Johns’ experience – from pizza top to pizza bottom.”

Crispy Parm Pizza is the latest dough innovation from Papa Johns, and demonstration of its Better Ingredients. Better Pizza. commitment to providing new choices, innovative products and recipes with quality at the core.

The new Crispy Parm Pizza is available for a limited time from 18^th April priced from 69AED and available to order on PapaJohns.ae, through the Papa Johns app, or by calling 600 520 001

If your living room looks like a scene from a pet apocalypse, where every cushion and coffee table bears the scars of Fido’s fangs or Fluffy’s claws, IKEA has a plan that might just make you spit out your Swedish meatballs in amazement. They’re rolling out a new campaign that basically says, “Yes, your pets are domestic disasters, but we’ve got you covered.” Welcome to the saga of IKEA products broken by pets—a tale as old as time, now with a budget-friendly twist.

In a world where your cat views your new couch as the ultimate scratching post, IKEA’s new campaign that showcases IKEA products broken by pets, cleverly titled “Don’t worry, you can afford it,” serves as a soothing balm to the financially stressed pet owner’s soul. The idea? Showcasing everyday IKEA products broken by pets in all their ruined glory, to highlight just how easy and affordable it is to replace them. It’s like IKEA is saying, “We know your pet is a furry wrecking ball. Let’s make this mess less stressful.”

Why This IKEA Campaign Is a Game-Changer

Let’s face it: pets and pristine furniture mix about as well as oil and water, or perhaps more accurately, toddlers and tidy rooms. IKEA products broken by pets is not a new genre of home décor drama, but it’s one that IKEA has decided to tackle head-on with a mix of empathy and economics. Carla Klumpenaar, IKEA’s genius in chief of Marketing, points out that the increase in pet adoptions isn’t just a fad—it’s a furnishing challenge.

IKEA’s response? A lineup of ads that are essentially adorable confessionals of guilt-ridden pets alongside the vases, mugs, and cushions they’ve decimated. It’s a clever ploy: amid the ruins of what once was your stylish abode, IKEA assures that you can reboot your interiors without rerouting your savings. Imagine, replacing a chewed-up chair without having to chew over the price. Revolutionary, isn’t it?

The Satirical Spin of IKEA’s Approach

Turning a chewed-up rug into a laugh might seem like a tough sell, but IKEA manages to do it with the charm of a cat video gone viral. The campaign isn’t just making light of our pet peeves; it’s turning them into IKEA’s next big sell. “Don’t worry, you can afford it,” isn’t just a slogan—it’s practically a pet owner’s new mantra. This isn’t about shaming the shenanigans of our four-legged destroyers; it’s about embracing them with the sort of Swedish practicality that can only come from the country that convinced the world to assemble furniture with nothing but an Allen key and determination.

Moreover, IKEA’s campaign is splashed across diverse media, ensuring that whether you’re a print purist or a digital devotee, you’re seeing their message. It’s as pervasive as pet hair during shedding season, and likely just as hard to ignore. Tobias Ahrens of INGO Hamburg, the ad wizard behind this campaign, calls it a fresh take on price communication. By focusing on IKEA products broken by pets, they’re not just selling furniture; they’re selling domestic peace of mind.

What’s Next: IKEA’s Vision for Pet-Friendly Homes

Looking forward, IKEA isn’t just stopping at ads for IKEA products broken by pets. They’re planning a full range of pet-specific household items. Think of it as less pet-proofing, more pet-partnering. IKEA is preparing to roll out products that promise to withstand the worst your pet can throw at them—or throw them at. It’s about creating a home that’s safe for your vases and your vase enthusiasts (be they cat, dog, or toddler).

IKEA’s campaign could very well change the landscape of pet-friendly home design. By acknowledging the chaotic, destructive, yet utterly lovable nature of our pets, IKEA is positioning itself not just as a store, but as a savior of home aesthetics. It’s a bold move, sure to be as popular as puppies in park—a savvy strategy that turns the inevitable into the affordable.

In the end, IKEA products broken by pets might just be the most relatable campaign of the year. For anyone who’s ever sighed at a new stain or a one-legged table, IKEA’s message is clear: relax, replace, and embrace the chaos. After all, if your home is going to the dogs (or cats), IKEA is here to help you rebuild it, one affordable piece at a time.

If you are looking for PR support in Dubai, Saudi Arabia or across the GCC region, please reach out here: Contact Joshua Mathias

Barakah nuclear plant just hit a major milestone. The Emirates Nuclear Energy Corporation (ENEC) has its final reactor pumping out power. That’s right, Unit 4 is now live and kicking, adding a whopping 1,400 megawatts of clean electricity to the grid. This move is huge for the UAE. It’s all about hitting that Net Zero by 2050 target. And with this plant, that goal is looking a lot brighter.

What’s really cool is how this plant is becoming the heart of the UAE’s clean energy plans. Each unit at Barakah means more clean, reliable power for everyone. It’s not just about keeping the lights on. It’s about doing it in a way that’s good for the planet. And let’s be honest, who doesn’t want that?

A Connection That Counts

When we talk about the Barakah nuclear plant, we’re talking about a game-changer for energy in the UAE. This final unit’s connection to the grid wasn’t a solo mission. It was a team effort with TRANSCO, who made sure everything was hooked up right. Now, every bit of power this plant produces gets zapped right where it needs to go. It’s all about making sure the UAE’s energy is stable, secure, and, most importantly, clean.

This step cements Barakah’s role in the UAE’s big energy plans. It’s not just another power plant. It’s the backbone of the country’s move to slash carbon emissions. And with all four units up and running, we’re talking about a serious boost to the nation’s green creds. This is the kind of progress that gets noticed on a global scale.

Full Speed Ahead to Net Zero

Mohamed Al Hammadi, the big boss over at ENEC, is pretty pumped about this. And why wouldn’t he be? The Barakah nuclear plant is setting the bar high for clean energy. With all units going full tilt, the plant’s going to crank out 40 TWh of electricity every year. That’s a lot of power without the carbon footprint. It’s a win-win for businesses and the planet.

This final unit getting connected isn’t the end of the story. It’s more like the beginning. Now, it’s all about testing, tweaking, and making sure everything’s running smoothly. And with each unit, they’ve gotten faster and smarter about getting things online. It’s the kind of efficiency that comes from learning by doing. And it’s paying off big time for the UAE.

The Future’s Looking Bright

The Barakah nuclear plant isn’t just about today. It’s about tomorrow, too. ENEC’s already thinking about what’s next. From big reactors to smaller, modular ones, they’re exploring all kinds of ways to keep the clean energy flowing. It’s about making sure the UAE stays ahead of the curve on climate action and clean power.

This isn’t just about keeping the lights on. It’s about lighting the way forward for the whole world. The Barakah plant is proof that with the right investment and innovation, clean energy can be a major player in our energy mix. And for the UAE, it’s a clear signal that the future is bright—and green.

Banking on Success

The big plan? To list on the Abu Dhabi Securities Exchange (ADX) later this year. But that’s not all. Lulu is flirting with the idea of a dual listing, eyeing the Saudi Arabian stock exchange Tadawul too. With more than 260 spots spanning department stores to hypermarkets across a bunch of countries, Lulu‘s not just playing; they’re playing to win.

Global Footprint, Local Heart

Based out of Abu Dhabi, Lulu is more than just a retail chain; it’s a global force with a valuation over $5 billion as of 2020. Last August, they were all about refinancing debt, pulling together Dh10 billion, which just shows how much faith their financial partners have in their vision. And let’s not forget the Abu Dhabi royal family’s investment firm snagging a 20% slice for a bit over $1 billion.

Expansion Is the Name of the Game

Here’s the thing about Lulu: they’re not just sitting around. They’ve got plans, big ones, involving 80 new hypermarkets sprouting up from the GCC to Egypt and beyond. Their Indian investments alone are eye-watering, with plans to balloon from $2.41 billion to $6.03 billion by 2025. That’s not just growth; that’s ambition with a capital “A.”

A Powerhouse in Retail

Let’s talk numbers for a second. Lulu raked in about $8 billion in revenue in 2022, employing over 70,000 folks across 26 countries. This isn’t just a business; it’s a behemoth straddling the East to the West, from the Middle East, Asia, the US, to Europe. And they’re not the only ones eyeing an IPO; Spinneys Dubai LLC is also looking to jump into the Dubai IPO pool this year.

Lulu’s Leap Forward

Lulu‘s impending IPO isn’t just another headline; it’s a milestone in retail history. With a strategy that spans continents and a vision that’s about more than just profits, Lulu is setting the stage for an epic next chapter. As they gear up for this $2 billion IPO, the retail world watches, waiting to see how this giant will reshape the market landscape. With Lulu, it’s clear: the future of retail is bright, bold, and boundless.

A Swift Fix

The delivery driver saw the potential danger to pedestrians and drivers. He managed to secure the traffic light, not for fame but safety. This act of bravery wasn’t for rewards. Zeeshan didn’t even know someone recorded his good deed. Yet, this video made him a star overnight. RTA took notice and decided to honor him for his selfless act.

Honor Among Drivers

After the video went viral, RTA called Zeeshan in for a special honor. They thanked him like a hero. Zeeshan felt overwhelmed by the love and respect from RTA. He shared this proud moment with his family back home. They were thrilled, not just for the recognition, but because Zeeshan did something good during Ramadan.

Not His First Rodeo

Zeeshan, our delivery driver, is no stranger to helping out. Another day, he cleared a fallen branch on Jumeirah Beach Road. A woman stuck behind the branch was relieved when Zeeshan cleared the way. For him, these acts of kindness are just part of being human. He doesn’t expect anything in return.

A Decade of Deliveries

Zeeshan has been delivering joy and food in Dubai for ten years. Hailing from Pakistan, he sees Dubai as his home. This city has given him a lot, and he believes in giving back. Whether it’s keeping the streets safe or helping out in small ways, Zeeshan is there. He believes that delivery drivers, with their unique view of the city, have a role in its upkeep.

Love for Dubai

For Zeeshan, Dubai is the best city in the world. His love for Dubai drives him to do whatever he can to contribute to its beauty and safety. His actions, though small, have a big impact. This delivery driver shows us that every good deed counts. Dubai is lucky to have citizens like Zeeshan.

Family Pride

When Zeeshan told his family about the honor from RTA, they were ecstatic. It was a moment of pride, not just for the recognition, but for doing the right thing. His family’s joy was a testament to the values Zeeshan holds dear. He hopes his story inspires others to act kindly, without waiting for rewards.

This delivery driver‘s story is a reminder of the impact one person can have. Zeeshan Ahmed didn’t set out to be a hero. Yet, his actions on Al Wasl Street and beyond have made him one. In Dubai, a city known for its towering skyscrapers and bustling streets, Zeeshan reminds us of the power of community and kindness.