For its latest innovative New Product Development, Papa Johns has added cheese to the only part of the pizza it’s missing from – the base – marking a whole new pizza frontier.

In the campaign’s new film, the crispy delight of Papa Johns new Crispy Parm Pizza is showcased. The details are shown as the camera lovingly zooms in on the mouth-watering pizza, teasing the viewer with its tantalizing toppings. 

Achieved by a 180° camera rotation, the spotlight shifts to the base of the new Crispy Parm Pizza highlighting the golden, crispy Parmesan crust underneath, promising a delightful crunch with every bite.

Crispy Parm Pizza allows customers to add baked on parmesan to the whole bottom of the brand’s signature thin base – available on any pizza from the menu or on a create your own pizza.

The launch will be supported via multi-channel campaign, spanning social, content and PR activity.

Karim Chaanine, Chief Marketing Officer of Papa Johns in UAE says: “Crispy Parm Pizza marks a new frontier in Papa Johns pizza innovation, reached by adding cheese to the only part of the pizza where it hasn’t appeared before – the base. To mark this milestone moment, Papa Johns is quite literally turning the tables on our customers’ dining experience, to spotlight the crunchy texture and cheesy flavors of Crispy Parm Pizza.”

Crispy Parm Pizza is the latest dough innovation from Papa Johns, and demonstration of its Better Ingredients. Better Pizza. commitment to providing new choices, innovative products and recipes with quality at the core.

The new Crispy Parm Pizza is available for a limited time from 18^th April priced from 69AED and available to order on PapaJohns.ae, through the Papa Johns app, or by calling 600 520 001

Cheese lovers will rejoice at flipping over a slice of Crispy Parm Pizza, where a golden-brown layer of crusted parmesan awaits.

The innovative new Crispy Parm Pizza features Papa Johns’ thin crust pizza base, baked entirely on top of parmesan. The Crispy Parm base can be paired with any Thin ‘n Crispy crust pizza on the menu.

Karim Chaanine, Chief Marketing Officer of Papa Johns in UAE comments: “Great pizza starts with great dough, that’s been our starting point for every single pizza since 1984. To elevate a hero component of Papa Johns in 2024, we’ve developed an exclusive recipe that makes our dough base even tastier. The crunchy texture and cheesy flavors of a baked-on layer of parmesan means pizza fans can now enjoy a totally unique Papa Johns’ experience – from pizza top to pizza bottom.”

Crispy Parm Pizza is the latest dough innovation from Papa Johns, and demonstration of its Better Ingredients. Better Pizza. commitment to providing new choices, innovative products and recipes with quality at the core.

The new Crispy Parm Pizza is available for a limited time from 18^th April priced from 69AED and available to order on PapaJohns.ae, through the Papa Johns app, or by calling 600 520 001

On May 4th, the much-anticipated event for Billie unfolded at Myunghwa Live Hall in Yeongdeungpo-gu, Seoul. This wasn’t just any concert—it was Billie’s first fan concert since their debut, aptly named ‘Your, I’m B (Billlie’ve You)’. The night was a spectacle of firsts and fierce performances.

Not to be outdone, all four members of ASTRO, including MJ, Jinjin, Cha Eun Woo, and Sanha, were present. They came to support Moon Sua, Moonbin’s sister, as she made a powerful return to the stage with Billie after a lengthy hiatus.

ASTRO’s Behind-the-Scenes Cheer

Post-show, the boys of ASTRO were not shy about their support. They shared a heartwarming photo with Billie’s Sua, all smiles, capturing the essence of the night. The caption was a clear shout-out: “Sua!!! Congratulations on your first fan-con. You worked so hard preparing for it!!! You did so good. Show us more of your great stages from now on.” This was more than a pat on the back; it was a fanfare for Billie’s future.

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Sua’s Heartfelt Acknowledgment

As the curtains closed on Billie’s fan-con, Sua shared some heartfelt thoughts. She was overflowing with gratitude towards her fellow members who kept the Billie spirit alive in her absence. “I’m grateful that they protected Billie while I was away, and I felt strengthened watching the members on stage,” she explained, touching on the solidarity and support that fueled her performance.

Sua also hinted at a special someone she wished could witness her return more than anyone else. She felt their distant support as if cheering her on, a mysterious yet profound presence in her life. This person, she believed, was key to her renewed strength and confidence on stage.

The Ripple Effect of Billie’s Fan-Con

Billie’s fan-con was a pivotal moment for the group and Sua. It was a night that went beyond music and performance—it was about resilience, unity, and the reinforcing power of friendship and professional solidarity. The presence of ASTRO only highlighted the close-knit fabric of the music community.

As Billie continues their journey, this fan-con will likely be remembered as a significant milestone that showcased their potential and the robust support system backing them. With ASTRO in their corner and fans rallying behind them, Billie is set for more headline-worthy performances. This event was just the beginning, setting the stage for a promising future in the pop music panorama.

In the sprawling urban jungle, losing your friends is easier than explaining the plot of the Star Wars sequels. Enter the Star Wars fans, a group ever prepared to turn a day out into an odyssey of epic proportions. Apple’s new ad for the iPhone 15, directed by Kim Gehrig, captures this saga with a whimsical touch, premiering just in time for Star Wars Day. Our protagonist, a real-life Star Wars fan named Owen, dons his Mandalorian armor and sets off to conquer the mundane with his trusty iPhone 15.

The mission begins in a domestic setting not far removed from a quieter corner of the galaxy. Owen, in full Mandalorian gear, checks off his survival kit: keys, phone, thermal detonator. Then, like any good hero, he fortifies himself with boba tea, embracing the stereotype with the enthusiasm of a Wookiee at a hair salon. His journey to locate his Star Wars fan clan at the local con is fraught with peril—mostly the risk of spilling his tea on his armor.

The iPhone 15 to the Rescue: Navigating the Urban Cosmos

As our Mandalorian wades through the urban sprawl, his iPhone 15 becomes the droid he was looking for. The new “Precision Finding for Find My Friends” feature proves its mettle as Owen taps his way through digital space, avoiding the dark side of poor connectivity and dropped calls. He rendezvous with his clan, and they engage in synchronized head-bobs to Channel Tres’ “All My Friends”—lyrics tweaked to honor the 501st Legion, proving even hip-hop artists can kneel at the altar of geekdom.

Apple’s ad is not just a parade of Star Wars fans in costume but a treasure hunt for Easter eggs. From a bus stop sign declaring “The first transport is away!” to a street named “New Hope,” the commercial invites Star Wars fans to geek out while subtly reminding them how essential the iPhone 15 is to their collective social lives. Because, let’s face it, without it, they might actually have to talk to strangers.

172 Star Wars Fans and Counting: The Force of Community

This isn’t just any commercial. It’s a blockbuster event that enlisted 172 Star Wars fans, the most massive assembly of geeks since the last Comic-Con had a sale on lightsabers. For Owen, the frontline Star Wars fan, the experience was as surreal as finding out Vader was Luke’s father. “Oh, it’s great. It still doesn’t feel real to me,” he marvels, probably still dazzled by the iPhone 15’s ability to find friends faster than a Jedi senses a disturbance in the Force.

In conclusion, this ad by Apple isn’t just selling a phone; it’s affirming a lifestyle. Here’s to Star Wars fans—you’ve had your battles, from defending the prequels to debating who shot first. Now, armed with the iPhone 15, you can navigate not just the cosmos but the chaos of coordinating a meet-up. This phone might just be the most powerful ally in a Star Wars fan’s utility belt, proving once and for all that while you can take the fan out of the Star Wars, you can’t take the Star Wars out of the fan.

In a city where finding a decent bagel is easier than finding affordable housing, New York has opened its first pet-friendly homeless shelter. It’s groundbreaking—literally, the ground had to be broken to build it. Until now, the only thing a homeless pet could call a shelter was a cardboard box. But thanks to the Urban Resource Institute, pets and their people now have a real roof over their heads.

The shelter, nestled in the Bronx’s Castle Hill, is a haven where whispers of “no pets allowed” die away. With 161 units, and a whopping five set aside for families with pets, this place is like the Ritz for Rovers and their owners. As Councilmember Amanda Farias puts it, this is the future—a pet-friendly one, “Our vision is a future where transitional housing includes families and their pets.” Well, the future is now, and it’s barking mad!

The Tail-Wagging Solution: A Shelter That Gets It

Ever tried to convince a New Yorker to abandon their pizza slice? That’s what asking them to leave their pet feels like. Nathaniel Fields, CEO of the Urban Resource Institute, understands this dilemma intimately. He notes, “People feel comforted by pets. It provides emotional support, and some would say this unconditional love.” Imagine that—needing your pet for emotional support as much as you need your morning coffee.

Fields reflects on the past, reminiscing about the 2013 initiative for domestic violence survivors. This program, inspired by the shocking statistic that 50% of survivors wouldn’t leave their abusers without their pets, sparked the idea for this first pet-friendly homeless shelter. In true heroic fashion, it’s not just a shelter, but a beacon of hope, complete with tail wags and purrs.

Councilmember Farias echoes the sentiment, emphasizing the shelter’s dual-purpose as a sanctuary for healing, “What we will learn and what we’ve already seen is that healing does not happen alone.” Absolutely, it happens with a cat curled up in your lap or a dog sprawled at your feet—because nothing says therapeutic like pet dander in the air.

The Bronx Zoo Just Got Domesticated: Expanding Horizons

Currently, the shelter has rolled out the welcome mat for one family and their furry member. The remaining vacancies are waiting to be filled by those who consider their pet less of an accessory and more of an essential, like their smartphone. The city is buzzing with excitement, hopeful that this first pet-friendly homeless shelter will set a precedent, proving that when it comes to housing, four legs are better than two.

What’s the takeaway? If you’re homeless in NYC, having a pet might just be your ticket to a better living situation. It’s a strange world where a cat might improve your credit score or a dog can fetch you a home. So here’s to the first pet-friendly homeless shelter in NYC—because every New Yorker, regardless of species, deserves a shot at the American Dream, even if it’s just a catnap on a sunny windowsill.

Anker’s pioneering power delivery systems, renowned for their speed and reliability, align perfectly with UFC’s dynamic world of mixed martial arts. This partnership is a celebration of the shared ethos between the two brands: a relentless pursuit of speed, power, and exceptional performance.

Anker stands at the forefront of a landmark year for UFC as the organization prepares to make history with its inaugural event UFC FIGHT NIGHT: WHITTAKER vs CHIMAEV in Riyadh, Saudi Arabia, on June 22. The event will see a highly anticipated matchup between former UFC middleweight champion Robert Whittaker and rising superstar Khamzat Chimaev in Riyadh. This will be followed by two events in Abu Dhabi, UAE – UFC FIGHT NIGHT on August 3 and UFC 308 on October 26 – celebrating UFC’s continued growth in the Middle East.

Each of these events will reach over 700 million fans in 170 countries. They not only mark a milestone for UFC’s expansion into the Middle East but also showcase Anker’s commitment to being an integral part of groundbreaking sports events, bringing unparalleled charging solutions to the heart of the action.

 “We’re delighted to collaborate with Anker and be their first ever partnership in sports.” said Nick Smith, Vice President, Head of International Business Development, Global Partnerships, UFC & WWE. “Anker is an innovative brand with pioneering charging solutions in a key region for our business, the Middle East. Similar to UFC, Anker is a trailblazing brand that makes industry first moves.”

This synergy extends beyond the Octagon, enhancing the fan experience in a tangible way. Anker’s state-of-the-art charging technology ensures that fans never miss a moment of the action, providing the power and performance necessary to capture and share every thrilling victory and knockout.

Faisal Shah, General Manager, Anker Innovations MEA stated: “Our collaboration with UFC is a powerful reflection of Anker’s dedication to innovation and excellence. At Anker, we’re not just about charging devices; we’re about energizing lives and enhancing the experience of every user with speed, efficiency, and reliability. This partnership goes beyond technology; it’s about charging up the spirit of competition and resilience that defines both Anker and UFC. Aligning with the UFC for their landmark event in Saudi Arabia symbolizes our shared passion for pushing the envelope and setting new benchmarks. We are thrilled to bring our advanced charging technology to the epicenter of the action, ensuring that fans and athletes remain connected to what matters most.”

As the UFC continues to expand its global footprint, Anker will be there every step of the way, ensuring that every event is charged with excitement.

In a turn of events as unexpected as finding a polite conversation on Twitter, Adidas, the behemoth of sportswear, has posted its first annual loss in more than three decades. This shocker was dropped last Wednesday, with a gloomy forecast for the sneaker aficionados in North America. Imagine a store so packed with unsold gear it could double as a warehouse for Amazon.

The saga began when Adidas decided to cut ties with Kanye West in October 2022, halting sales of the highly lucrative Yeezy sneaker line. It was a split messier than a celebrity divorce. In comes Bjorn Gulden, the new CEO, akin to a sheriff in a Wild West movie, aiming to tidy up the town. His strategy? Reintroduce Yeezys to clear out inventory while pumping up the volume on other hits like Samba and Gazelle sneakers. Under his guidance, Adidas shares began to climb, outperforming rivals Nike and Puma.

From Rocky Roads to Retail Revival

The plot thickens in the U.S., where Adidas’ sales took a nosedive, dropping 21% in the last quarter of the year. Overall, a 16% fall throughout 2023 isn’t just a stumble; it’s a full-on faceplant. But like a plot twist in a season finale, Bjorn turned to outlet stores, these unsung heroes of retail, slashing Adidas’ surplus by a staggering 24%. It’s the business equivalent of cleaning your room by shoving everything under the bed.

But then, the Red Sea crisis tossed a wrench into the works, creating shipping delays that could mess up their cash flow. It’s a bit like ordering a fast food burger and getting it after you’ve already left the drive-thru—frustrating and potentially disastrous.

Adidas, taking a leaf out of Nike’s book, started slashing jobs. It’s the corporate world’s version of “trimming the fat,” aiming to streamline operations as the global appetite for sportswear shows signs of dieting.

Gearing Up for a Better Tomorrow

Looking forward, Adidas isn’t just sitting on its laurels—or any other shrubbery, for that matter. They’re gearing up for what might be a comeback story worthy of a sports movie montage. The core business, minus the Yeezy line, is expected to see a growth spurt of at least 10% in the latter half of 2024. They’re doubling down on trendy low-rise suede “terrace” sneakers, which are climbing the popularity charts faster than a cat meme.

This strategic shift helped their footwear sector leap by 8% in the fourth quarter, while apparel sales dipped by 13%. It seems clothes just aren’t as cool as kicks right now.

Eyes are also on China, a market where Adidas is betting big with hopes of a double-digit growth spurt after a modest 8% increase last year. As for the Yeezy stock? They’re pricing them to just break even—proving that sometimes, you have to cut your losses to move forward.

Commitment to Values Amid Challenges

In a world where brands are often slammed for empty gestures, Adidas is putting its money where its mouth is. They made a neat 750 million euros from Yeezy sales last year, pocketing a cool 300 million euros in profit. But here’s the kicker: they’re donating 140 million euros to charities fighting antisemitism and racism. It’s not just about the bottom line—it’s about making a statement.

Despite the fiscal bruising, Adidas is sticking to its dividends, holding them steady at 0.70 euros per share. It’s a bold move, like declaring “I’m still standing” after a rough night out.

As Adidas stands at this critical juncture, Bjorn’s blueprint for the future reads like a mix between a battle plan and a pep talk. From the chaos of clearance sales to strategic moves into promising markets, Adidas’ narrative is shaping up to be less about a mere bounce back and more about a high-flying leap into the future.

So, lace up those sneakers—the race is on, and Adidas is not just running; they’re looking to set a new pace. Let’s see how fast and far they can go.

When Ryan Gosling Moves on from Ken, it’s not just a change of pace; it’s an uproarious upheaval. This weekend on Saturday Night Live, Gosling not only took a giant leap towards the coveted 5 Timers Club but also decided to forever ditch his plastic fantastic Ken persona. Armed with a new film, “The Fall Guy,” and the indomitable Emily Blunt, Gosling was ready to stir up some mischief.

Launching into his monologue, Gosling tackled his Ken breakup with the dramatic flair of a daytime soap opera. But who needs Ken when you have the soul-stirring melodies of Taylor Swift? Gosling thought so too, until Blunt waltzed in to crash his pity party. She wasn’t there to croon over lost Barbies; there were stunts to perform and laughs to be had, and Gosling’s Ken-obsession was old news.

Stunts, Gags, and a Musical Intervention

Imagine planning an action-packed night only for your co-star to turn it into a Ken memorial service. That was Emily Blunt’s predicament as she tried to steer the ship back to their movie promo. The term “Kenning” might not be in your dictionary yet, but Gosling was pushing hard to make it an entry. Luckily, Blunt’s no-nonsense nudge was just what he needed to snap out of it.

As they bantered, the past met the present with Gosling revisiting his alien encounters from SNL yesteryears. The return of Kate McKinnon’s Miss Rafferty and her bizarre extraterrestrial tales ensured that Gosling’s latest appearance was as memorable as his first. Between alien antics and uncontrollable giggles, as Ryan Gosling moves on from Ken we get reminded of why we love watching him lose it live.

Barbie Who? It’s All About Blunt and Gosling Now

Post-monologue, Ryan Gosling moves on from Ken and embraced a slew of new comedic challenges. Blunt, wiping clear her serious Oppenheimer residue, joined him in a musical farewell to their former selves. Together, they turned what could have been another dull promo into a double act worthy of Broadway—or at least a really spirited karaoke night.

This episode wasn’t just a win as Ryan Gosling moves on from Ken; it was a testament to his evolution from a meme-worthy doll to a prime-time comedy powerhouse. Whether breaking character or breaking new comedic ground, Gosling proved that there’s life after plastic. His transformation was so complete that even Ken might have shed a single, tiny, plastic tear—if only dolls could cry.

As the curtains close on Gosling’s Ken era, the spotlight now shifts to what’s next. With Emily Blunt by his side and a knack for turning even the mundane into gold, Ryan Gosling’s move on from Ken seems more like a stride into comedy legend. One thing’s for certain: wherever Gosling goes, laughter—and maybe a few dolls—will follow. Forget Ken; it’s Gosling’s world, and we’re just living in it, laughing all the way.

If you are looking for PR support in Dubai, Saudi Arabia or across the GCC region, please reach out here: Contact Joshua Mathias

Is AI the Magic Bean for Bigger Paychecks? BlackRock CEO Thinks So

The chief wizard at BlackRock, Larry Fink, has thrown his hat – and a few billion dollars – into the ring, betting big on artificial intelligence (AI). Speaking with the charm of a finance guru at a rock concert, he announced during the company’s earnings spectacle last Friday that AI is not just for nerds anymore. It’s here to boost your bank account. “If we continue to drive more productivity, what it also means is rising wages,” Fink declared, hoping that AI would sprinkle some of its pixie dust on employees’ paychecks.

With a new record of $10.5 trillion in client assets, Fink credits this eye-watering number to his shiny new AI toys. “As we continue to be investing in AI, our most recent experience of having $2.5 trillion more assets with the same headcount is a real good indiciation of how we are trying to drive more efficiencies, more productivity,” he boasted. The plan? Use fewer people to do more stuff – a concept as revolutionary as adding avocado to toast.

BlackRock CEO on AI: Fat Wallets

Can AI Really Fatten Your Wallet, or Is It Just Silicon Snake Oil?

As Wall Street’s newfound AI cheerleader, Larry Fink sees AI as the goose that lays golden productivity eggs. He’s convinced it can curb inflation like a financial diet plan. However, whether AI will also pad employee wallets remains a techno-thriller mystery. While Fink waxes poetic about AI’s potential, skeptics mumble into their coffees, doubting his rosy predictions.

Enter Sander van’t Noordende, the grand poobah of Randstad, who sings from the same hymn sheet. “AI increases productivity, helps you do a better and a faster job,” he claimed on CNBC. It supposedly clears the low-hanging tasks off your plate, freeing up time for brainier pursuits. Imagine swapping your calculator for a canvas; that’s the kind of job upgrade we’re talking about.

BlackRock CEO on AI: Friend or Foe to the Paycheck?

Why AI Might Not Be Your Salary’s Knight in Shining Armor

On the flip side and arguing against the BlackRock CEO on AI, some party poopers argue that AI’s productivity perks might not trickle down to every Tom, Dick, and Harriet. Just because a company’s making more dough doesn’t mean they’ll share the pie. There’s a chance that AI could turn corporate bigwigs into misers, hoarding all the extra cash.

In the corridors of power at Goldman Sachs and Morgan Stanley, there’s talk of hiring fewer greenhorns and paying them peanuts, thanks to AI. “Why pay more if a robot can do it?” seems to be the new corporate mantra, putting a damper on the AI love fest.

BlackRock CEO on AI: Embrace or Brace for Impact

How to Ride the AI Wave Without Wiping Out

So, what’s the average Joe and Jane to do? Sit back and let AI reshape their job prospects, for better or worse? Not quite if you listen to the BlackRock CEO on AI. The savvy move is to learn how to surf this wave. Upskill, reskill, and be prepared to pivot. As AI reshapes industries, those who adapt will likely thrive, turning AI into an ally rather than an adversary.

As for the rest? Maybe start praying that your next boss isn’t a chatbot. Because as BlackRock CEO Larry Fink bets the farm on AI, it’s clear he’s hoping to turn the firm into a less crowded, more cash-flush utopia. And if you can keep up with the robots, maybe, just maybe, you’ll find that AI doesn’t just stand for ‘Artificial Intelligence’—but ‘Awesome Increase’ in your paycheck.

BlackRock CEO on AI: Workplace Revolution

Will AI Spell Boom or Doom? Only Time Will Tell

The drama of AI in the workplace unfolds like a Hollywood blockbuster—complete with heroes, villains, and plenty of suspense. While optimists like Fink picture a future bright with promise, skeptics foresee a less sparkling scenario. But regardless of which camp you fall into, one thing’s for sure: the AI revolution at work is here, and it’s rewriting the rules faster than you can say “BlackRock CEO on AI.” So grab your popcorn (or your resume), and get ready for the show.

If you are looking for PR support in Dubai, Saudi Arabia or across the GCC region, please reach out here: Contact Joshua Mathias

Understanding Spyware

What in the World Is This iPhone Pegasus-type Spyware, Anyway?

Imagine if James Bond, instead of sipping martinis, spent his time lurking inside your iPhone, snooping through your photos, texts, and perhaps judging your poor taste in music. That’s iPhone Pegasus-type spyware for you—a spyware so elitist, it chooses its targets like a Michelin star chef picks ingredients: very selectively, and always aiming for high impact.

These digital eavesdroppers aren’t your garden-variety cyber pests. They’re the Rolls Royce of malware, crafted for maximum discretion and destructiveness. We’re talking big-budget, blockbuster-level spying here. This isn’t some dinghy pirate ship; it’s a stealthy submarine slipping through the digital depths.

Apple’s Notifications

Apple’s Midnight Masquerade: The iPhone Pegasus-type Alert

Picture this: It’s half-past midnight, and Apple decides it’s the perfect time to drop the spy thriller of the year right into your inbox. “ALERT: You’re being spied on by iPhone Pegasus-type spyware!” Terrific, right? As if Monday mornings weren’t frightening enough.

Apple’s playing the neutral hero here—no pointing fingers at which state might be behind these cinematic shenanigans. They’re tight-lipped, possibly to keep the iPhone Pegasus-type spyware architects from going back to the drawing board and coming up with something even sneakier.

Protective Measures against iPhone Pegasus-type Spyware

Dodging Digital Desperadoes: How to Skirt iPhone Pegasus-type Nasties

First rule of iPhone Club in spy season? Don’t tap on shady links. Think of every unexpected text and email as a digital Trojan horse, potentially packed with iPhone Pegasus-type spyware gladiators ready to spring into action. Apple’s top tip? Act like every message is a suspect in a line-up. Guilty until proven innocent.

And if you’re feeling particularly popular with these cyber villains, Apple has a whole playbook on their support page. It’s not quite “The Art of War” by Sun Tzu, but it’s close enough for the digital age—a guide on keeping your electronic gates locked tight against these iPhone Pegasus-type spyware marauders.

Past Incidents and Investigations

A Look Back: Apple’s Ongoing Spyware Soap Opera

This isn’t Apple’s first rodeo with the spyware circus. Since 2021, they’ve been waving red flags at us like a frantic matador, with iPhones in 150 countries getting the “you may be bugged by iPhone Pegasus-type spyware” memo. And last year? Déjà vu all over again.

Then there’s the iPhone Pegasus-type spyware melodrama—like a soap opera with a tech twist. It started with hushed rumors of illicit eavesdropping, snowballing into a full-blown Supreme Court drama. The verdict? The sleuths found no smoking gun, but noted a distinct lack of cooperation, like a murder mystery dinner where half the guests didn’t bother to show up.

Conclusion

What’s the moral of this iPhone Pegasus-type spyware saga? It’s a digital whodunit, with a sprinkle of cloak-and-dagger and a dash of paranoia. If you’re anyone who’s anyone (or even if you’re not), you might just find yourself a star in this espionage extravaganza. Apple’s doing its bit, sending alerts and crafting spy countermeasures like a tech-savvy Q in a Bond flick. Your mission, should you choose to accept it, is to stay alert, stay skeptical, and maybe keep your digital life a bit more low-key. After all, in the world of high-stakes spyware, it’s better to be safe than sorry—or in this case, better to be paranoid than hacked.

If you are looking for PR support in Dubai, Saudi Arabia or across the GCC region, please reach out here: Contact Joshua Mathias